*Campaign link | Brand page link*

Taika case study (1).mp4

Objective: Taika’s customers are loyal once they try the product, so the brand used Thingtesting’s growth tool to drive trial and acquire new customers while also improving their visibility on Thingtesting.

Category: Food / CPG

Deal type: Free, In-store

ROI from 1 month of active campaign (cost to brand: $349 + redemptions):

• Brand awareness & social proof
  • Impressions on Thingtesting site 2750% increase on brand page
• Customer acquisition
  • 1,500+ redemptions
• Data and reviews
  • Reviews: 786 reviews which in the weeks following were read 2.5k+ times
  • Surveys: 330 responses
  • Receipts: 1,362 receipts
  • Analytics: Location, age, gender, retailer, ACV, & NPS tracking

How Thingtesting Became One of Taika’s Top Marketing Channels | Thingtesting